Wednesday, September 17, 2014

Executive Advertising And Promotion - Al Sayer Group - Kuwait

Job Summary/Purpose:
Coordinate advertising campaigns and promotional events to support the marketing plans.

1.Coordinate all advertising and promotion activities related to Toyota, Lexus and Certified cars.
2.Coordinate and follow up on actual advertising & promotion events and mall displays.
3.Design structure & procedures of advertising & promotion outdoor events and mall displays.
4.Extract customer details from business object software to communicate and motivate customers of company's sales, service and parts promotions.
5.Conduct descriptive statistics in SPSS software and analyze customer feedback.
6.Collect prices and items (gifts/giveaways) from external suppliers and select appropriate ones to serve the aim of each advertising & promotional campaign.
7.Receive all marketing requirements from sister companies and implement as per their required objectives.
8.Coordinate with external suppliers to fulfill the corporate services requirements.
9.Follow up with advertising agency and media booking agency on the implementation of media plan.
10.Implement changes required on the text, images and specifications of advertisements and submit to Assistant manager Advertising & promotion.
11.Upload documents & maintain records of advertising and promotion activities and process workflows on the system.
12.Reserve malls and hotels prime locations to serve advertising and promotional campaign objectives

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