Tuesday, June 3, 2014

Brand Manager - Al Yasra Fashion - Kuwait

Source brands, manage brand supplier relations and undertake purchasing, drive brand performance, replenishment stock rotation and stock analyses of the brands.

Brand Management :

1. Act as prime interface with the brands for all activities, ensure all functional areas are aware of brands values and benefits to customers through effective marketing.
2. Provide support to operations teams by training on specific brand information and rolling out of new collections across stores.
3. Ensure that all marketing and promotional activities are conducted in accordance with brand guidelines.
4. Visit stores across different locations for brand performance evaluation and staff support.
5. Drive the brands performance and review with division head and operations manager on a monthly and quarterly basis to take necessary actions.

Stock Management:

1. Plan & analyze current brands stocks to maximize sales turnover by ensuring accurate, timely and commercial sales planning and reforecast for both like-for-like and new stores.
2. Follow up brands receipt with supplier, shipping and warehouse managers and ensure that quantities being delivered to shops on time and accurate.
3. Review stock availability and ensure proper rotation across all shops as per business needs.

Planning and Execution:

1. Execute the business plan in liaison with Marketing Manager, Operations Manager and Division Head to reflect brand positioning and image, negotiate key aspects of the planned delivery with the brand.
2. Plan and implement events calendar for positive brand building through promotional activities that maintains brand integrity and values.

Financial Controls and Profitability Management
1. Plan and maximize the sales and profit contribution of the brand.
2. Timely management of retail price management.
3. Ensure brand delivers business plan profit through delivery of both volume and cash margin, maintain brand profitability by management of full price and mark down, intake margins, level of mark down activity and terminal stock.
4. Maximize and drive sell out through Financial Analysis, Stock Management and Focus with sales team in all shops.

People Management
1. Ensure to provide proper product Knowledge, motivation and coaching for team at shops.
2. Ensure team receives necessary training and development as per job level to reflect on their capabilities and customer service.
3. Ensure succession plan in place and implementing properly.

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