Purpose of Job:
With the Digital Marketing Manager, this person will lead the transformation of digital marketing competency and leadership. Achieved through:
· Developing and improving capability in digital marketing for all Categories and Businesses.
· Development and management of training tools, KPIs, performance management and best practice sharing.
Qualifications
· Marketing, Business or Communications Degree (or higher).
· Experience working with creative and media agencies.
· 2-3 years Marketing experience with Digital Marketing exposure.
· Experience developing brand business strategies, plans and deliver executional excellence.
· Experience collaborating and working successfully with teams.
Responsibilities:
· Responsible for deep understanding of Brand Business Objectives to anticipate and provide Digital strategies, plans and execution to achieve brand objectives. Provide central point of contact on all Marketing digital needs; communicate and ensure digital best practices, industry leading expertise, and emerging platforms with Marketing.
· Provide Digital Communication Plans that both fuel the digital ecosystem (owned and earned) and integrate with overall communication plan. Close collaboration and integration with Digital Media Agencies (including Search) and Media Insights to ensure strategic and executional excellence.
· Elevate and accelerate digital capabilities of all brands. Facilitate knowledge transfer across brands and portfolios to appropriately increase leverage of digital capabilities and leapfrog learning curve.
· Identify and deliver resources and capabilities that enhance Brands’ effectiveness in the digital landscape. Identify capabilities that can be leveraged for brands and across portfolios. Examples include development of digital agency roster, review sites, efficient content development.
· Works directly with online media partners and planning agencies for optimum web presence for our brands.
· Assist Corporate Communications group in developing best practices for corporate websites and consistent deployment.
Apply Online
With the Digital Marketing Manager, this person will lead the transformation of digital marketing competency and leadership. Achieved through:
· Developing and improving capability in digital marketing for all Categories and Businesses.
· Development and management of training tools, KPIs, performance management and best practice sharing.
Qualifications
· Marketing, Business or Communications Degree (or higher).
· Experience working with creative and media agencies.
· 2-3 years Marketing experience with Digital Marketing exposure.
· Experience developing brand business strategies, plans and deliver executional excellence.
· Experience collaborating and working successfully with teams.
Responsibilities:
· Responsible for deep understanding of Brand Business Objectives to anticipate and provide Digital strategies, plans and execution to achieve brand objectives. Provide central point of contact on all Marketing digital needs; communicate and ensure digital best practices, industry leading expertise, and emerging platforms with Marketing.
· Provide Digital Communication Plans that both fuel the digital ecosystem (owned and earned) and integrate with overall communication plan. Close collaboration and integration with Digital Media Agencies (including Search) and Media Insights to ensure strategic and executional excellence.
· Elevate and accelerate digital capabilities of all brands. Facilitate knowledge transfer across brands and portfolios to appropriately increase leverage of digital capabilities and leapfrog learning curve.
· Identify and deliver resources and capabilities that enhance Brands’ effectiveness in the digital landscape. Identify capabilities that can be leveraged for brands and across portfolios. Examples include development of digital agency roster, review sites, efficient content development.
· Works directly with online media partners and planning agencies for optimum web presence for our brands.
· Assist Corporate Communications group in developing best practices for corporate websites and consistent deployment.
Apply Online
