Qualifications
Holder of University Degree.
Knowledge in airline business is mandatory.
Excellent in communication skills.
Strong organizational skills.
Good financial skills.
Experience Required
Minimum 8 years in the industry with an international carrier or other major international company having hands on experience in marketing communications.
To develop and implement Group-wide Advertising, Promotions and Communication strategies in keeping with revenue targets and media priorities as per the Target segments being identified in order to build brand equity at a regional and international level. Manager Marketing Communications will brief advertising agencies, event companies, and partners etc to develop impactful communication campaigns via all media channels in the on line and offline markets in which the WY derives revenue. Also study marketing objectives of each group business unit translate these into an effective integrated communications plan.
To evaluate, refine and approve all strategies, creative, Media and production proposals from in-house (Country and Sales Managers) or advertising-agencies, ensuring that they meet the business unit brief and are cost effective.
Creative: Development and approval of TV scripts and storyboards, radio scripts, press copy and layouts, outdoor advertising, point of sale material, sales support collateral, direct marketing material, in-flight collateral, corporate collateral, on-board publicity and all internet creative and content in terms of, micro site, banners etc.
Media: Optimise on all Media plans and strategies using the in house media research unit, optimising on the agency plans to maintain cost effectiveness, while ensuring that the total media fit is achieved for the defined target segment, Ensuring that the maximum savings are made, in order to increase frequency and introduce new media vehicles with the money saved.
Carry out research on promotional needs of the company. Budget for resources required and allocate these resources to promotional projects, activities and territories to achieve the objective set out in the marketing plan of the company.
Plan and implement system-wide sales Promotions, Sponsorships, Events, Trade Fairs and Exhibitions, Merchandising and Direct Marketing Programs to achieve the objectives set out in the system-wide Marketing Communications Plan.
Develop a system to work with relevant 3rd party bodies in the tourism field in order to expand our Marketing Communications Budget by synergising on collaborative advertising/promotions. This process should warrant an expansion of the WY budget and thereby increase publicity for the airline and Oman.
Sources third partly advertising parties to advertising on WY collateral material in order to introduce a revenue earning system for advertising and initiating a self financing system for UL collateral products rolled in to the market.
Review and approve individual Marketing Communications Plans of the country managers, revise where necessary, monitor and control these plans during the period of implementation to ensure that the targets set out in the individual plans of these managers are achieved.
Direct, coordinate and represent company at relevant trade fairs and exhibitions, launch of product/s and destinations, events in order to enhance the brand image for WY and Oman.
Monitor on a monthly basis adherence to the plan and budgets.
Develop company image, logo and trade mark standards, communicate standards to all users and ensure adherence to standards.
Develop an in house marketing newsletter to communicate monthly with front line staff and management about the company’s marketing and sales initiatives. This will include on a need to know basis an update of the companies revenue, yield and market share performance as well as an insight to coming marketing activities.
Manage effectively the department’s staff resources in selection, training, motivation and evaluation. Ensure that Omani nationals are prepared for assuming all roles in the Department.
Closing Date 04-11-2012
Apply Online
Holder of University Degree.
Knowledge in airline business is mandatory.
Excellent in communication skills.
Strong organizational skills.
Good financial skills.
Experience Required
Minimum 8 years in the industry with an international carrier or other major international company having hands on experience in marketing communications.
To develop and implement Group-wide Advertising, Promotions and Communication strategies in keeping with revenue targets and media priorities as per the Target segments being identified in order to build brand equity at a regional and international level. Manager Marketing Communications will brief advertising agencies, event companies, and partners etc to develop impactful communication campaigns via all media channels in the on line and offline markets in which the WY derives revenue. Also study marketing objectives of each group business unit translate these into an effective integrated communications plan.
To evaluate, refine and approve all strategies, creative, Media and production proposals from in-house (Country and Sales Managers) or advertising-agencies, ensuring that they meet the business unit brief and are cost effective.
Creative: Development and approval of TV scripts and storyboards, radio scripts, press copy and layouts, outdoor advertising, point of sale material, sales support collateral, direct marketing material, in-flight collateral, corporate collateral, on-board publicity and all internet creative and content in terms of, micro site, banners etc.
Media: Optimise on all Media plans and strategies using the in house media research unit, optimising on the agency plans to maintain cost effectiveness, while ensuring that the total media fit is achieved for the defined target segment, Ensuring that the maximum savings are made, in order to increase frequency and introduce new media vehicles with the money saved.
Carry out research on promotional needs of the company. Budget for resources required and allocate these resources to promotional projects, activities and territories to achieve the objective set out in the marketing plan of the company.
Plan and implement system-wide sales Promotions, Sponsorships, Events, Trade Fairs and Exhibitions, Merchandising and Direct Marketing Programs to achieve the objectives set out in the system-wide Marketing Communications Plan.
Develop a system to work with relevant 3rd party bodies in the tourism field in order to expand our Marketing Communications Budget by synergising on collaborative advertising/promotions. This process should warrant an expansion of the WY budget and thereby increase publicity for the airline and Oman.
Sources third partly advertising parties to advertising on WY collateral material in order to introduce a revenue earning system for advertising and initiating a self financing system for UL collateral products rolled in to the market.
Review and approve individual Marketing Communications Plans of the country managers, revise where necessary, monitor and control these plans during the period of implementation to ensure that the targets set out in the individual plans of these managers are achieved.
Direct, coordinate and represent company at relevant trade fairs and exhibitions, launch of product/s and destinations, events in order to enhance the brand image for WY and Oman.
Monitor on a monthly basis adherence to the plan and budgets.
Develop company image, logo and trade mark standards, communicate standards to all users and ensure adherence to standards.
Develop an in house marketing newsletter to communicate monthly with front line staff and management about the company’s marketing and sales initiatives. This will include on a need to know basis an update of the companies revenue, yield and market share performance as well as an insight to coming marketing activities.
Manage effectively the department’s staff resources in selection, training, motivation and evaluation. Ensure that Omani nationals are prepared for assuming all roles in the Department.
Closing Date 04-11-2012
Apply Online
